The Sky logo is simple: it consists of two overlapping circles. The logo’s symbolism is effective, however, because it gives a sense of an expanse over a horizon, as well as referencing eclipses and other planetary movements.

The choice of a narrow typeface intends to heighten the sense of space by implying vertical extension.

Logos in digital spaces need to be able to fit within small, square spaces, such as the icons of a mobile phone. The Sky logo is distinctive and visible at all sizes.