paperboat logo

Building brand equity for Evergreen

Evergreen Holdings has been a niche leader in the timber and aligned industry sectors for over 30 years, working across the value chain in plantations, sawmilling, wholesale, financing and export.

Evergreen engaged Paperboat to enhance the company’s brand presence for long-term equity creation.    

Brand Strategy

brand study book
brand study book

The first steps in the Evergreen brand development process was a brand strategy process to define company mission, vision, values and a brand transformation roadmap as the company underwent a change in leadership at the helm. 

Identity Design

The Evergreen identity was inspired by three simple icons:

– Geometric E
– Pine tree
– Upward arrow

Combined, the three symbols reflect Evergreen’s acronym, core business and inherent optimism in the simplest possible way.   

sketch book

Logical brand architecture and sub-brand identities

evergreen building logo
dendotron logo
evergreen forestry logo
north point ballito logo
trubuild abbreviated