Evergreen Holdings has been a niche leader in the timber and aligned industry sectors for over 30 years, working across the value chain in plantations, sawmilling, wholesale, financing and export.
Evergreen engaged Paperboat to enhance the company’s brand presence for long-term equity creation.
The first steps in the Evergreen brand development process was a brand strategy process to define company mission, vision, values and a brand transformation roadmap as the company underwent a change in leadership at the helm.
The Evergreen identity was inspired by three simple icons:
– Geometric E
– Pine tree
– Upward arrow
Combined, the three symbols reflect Evergreen’s acronym, core business and inherent optimism in the simplest possible way.
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