NTE is Paperboat’s longest ongoing client relationship. First assigned a role in brochure writing, the partnership has seen NTE Mimosa retake the position of the world’s top selling vegetable tannin for leather tanning.
Through storytelling, rich content and targeted campaigns, Paperboat amplified brand visibility and helped positioned NTE Mimosa as the go-to choice for sustainable, high-quality leather tanning solutions.
An early insight in the brand analysis was the lack of visibility of NTE Mimosa’s products in the marketing mix. Paperboat redeveloped the bags into powerful representatives of each product, with features and benefits then crafted to match.
A limitation of the marketing strategy was the barrier presented by language. Both China and the Spanish-speaking world represent key audiences for NTE Mimosa, and the English-only collateral was not reaching them effectively. Paperboat developed engaging copy for the product range in all three languages to ensure reach extended globally.
The Mimosa Exhibition stand designed for the 2022 APLF Leather Fair in Dubai incorporated a chic look and feel with a number of eye-catching interactive elements to showcase brand and product beautifully.
Growing a web presence that cultivates consumer confidence
In 2020, NTE celebrated its centenary. NTE’s rich heritage stands as a foundation for the brand, serving as a testament to the company’s unwavering dedication to providing outstanding service.
© Copyright 2024
All rights reserved
